Trends

May 4, 2021

Trend Report: May 2021

Content Trends

Mother's Day:

Top Categories
  • +77% Bath & Body Gift Sets
  • +673% Bakeware
  • +171% Vases
Thought Starters
  • Gift Guide for Every Important Woman in Your LIfe
  • Mother’s Day: Brunch Guide

Hair Care:

Top Categories
  • +462% Hair Treatments
  • +55% Tweezers & Brow Tools
  • +83% Hair Styling Tools 
Thought Starters
  • The Ultimate Guide to Shiny Hair
  • Brow Shaping 101

Fitness:

Top Categories
  • +65% Athletic Shorts 
  • +34% Sports Bras
  • +88% Joggers & Pants
  • +170% Workout Accessories 
Thought Starters
  • The Functional and Fashionable Workout Apparel Guide
  • Stay Fit With These Tried and True Fitness Accessories

Top Products:

*Based on ShopStyle Collective Data from March - April 2021.
ShopStyle Collective Influencer
Nazira Sacasa

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